WebPrice, part of the Oren Mizrach Group, is one of the leading and most highly regarded agencies in Israel’s Property & Casualty (P&C) insurance market.
Since its inception, the agency has grown and expanded, and today operates as an independent broker working with 10 of Israel’s leading insurance carriers.

As an agency that started as an innovative initiative for comparing insurance rates, we developed Best Price - an advanced platform that enables anyone to compare online between 20 different insurance options offered by 10 leading insurance carriers in Israel, and easily receive the most cost-effective quote, tailored to their needs.

Welcome to Oren Mizrach - one of Israel’s most prominent and highly regarded insurance agencies, part of The Phoenix Insurance Company

. The agency provides insurance services and solutions across Property & Casualty (P&C), life and health insurance, savings and pension insurance, as well as financial solutions including provident funds and investments. Mizrach Insurance Services, which merged with the Oren Agency in 2011 to form Oren Mizrach, was established in the 1930s and is known as one of the longest-standing agencies in the industry.

Gama Golan, part of the Oren Mizrach Insurance Agency Ltd., specializes in all lines of insurance.
The agency was founded in 1974 by brothers Meir and Avner Golan, and is now managed by the next generation, Adi and Dov Golan.
In 2023, Gama Golan merged with the Oren Mizrach Group.

The agency has a long-standing tradition of service excellence, built on an experienced, tenured, and attentive team, along with advanced management and supervision systems.
These capabilities enable Gama to provide insurance services to leading customers in the Israeli economy over many years, retaining a high level of customer satisfaction.
“Much of the agency’s success is owed to our diverse customer base, many of whom have been insured with us for years, including large collective groups from various sectors, businesspeople, companies, public institutions, and thousands of private individuals and their families.”

Skybit, part of the Oren Mizrach Insurance Agency Ltd., is a unique travel insurance initiative that offers an innovative, personalized insurance experience, including an intelligent recommendation for the most suitable policy (“Skybit Recommendation”) while comparing policies from different insurance carriers.
The recommendation is tailored to the type of coverage that best fits each traveler, based on age, destination country, trip duration, health status, trip characteristics, coverages, and additional variables. Using a smart and fast engine, the Skybit system analyzes the data against multiple insurance carriers, and as travelers enter their details, they immediately receive several quotes, including the most highly recommended option for them.
Skybit – this is how travel insurance is done today!

Oren Ayalon Insurance Agency Ltd., part of the Oren Mizrach Group, was established over thirty years ago and provides service to customers across Israel.

The agency specializes in building unique insurance programs and supporting large-scale business development.

Alongside ongoing community contribution, the agency has received accolades from Israel’s leading insurance companies.

Oren Ayalon Insurance Agency was founded in 1990 by Oren Ayalon, who serves as the agency’s acting CEO.

Thanks to its professional and comprehensive work, the Oren Ayalon team is regularly awarded and gains recognition among top-performing sales teams within Israel’s leading insurance carriers.

Among its other achievements, the agency’s activity received top-tier rankings as part of Migdal’s “Bigger Than Life” project, an invitation to the “Dream Team” in Migdal’s Health Insurance Agent category, and entry into Clal Finance’s “Silver Club.”

This is not just professional certification, but a significant edge that offers added value to the agency’s customers.

BeFriend, part of the Oren Mizrach Insurance Agency Ltd., is Israel’s largest and leading Pet Insurance Agency, in collaboration with The Phoenix.
Our vision is clear: to enable every pet owner to provide their pet with the most advanced, high-quality medical care—without compromise, and without financial constraints.

Meroz Insurance Agency Ltd., part of the Oren Mizrach group, was established in 1974 in Tel Aviv by Moshe Rosenberg. With extensive industry experience, the agency operates with dedication and professionalism, providing tailored solutions to each customer. In 2025, the agency was acquired by the Oren Mizrach Group.

Our tagline, “We’re With You,” is more than just words - it reflects the way we do business. It’s a deep service mindset that guides every step we take and is felt by our customers every day.

In a complex insurance ecosystem, where company profit can sometimes precede customers' best interests, we choose a different approach: Customer-centric, speaking their language, and supporting them as if they were part of our family. We combine professionalism, creativity, and full commitment to provide real guidance and support—especially when our customers need us most.

Eshkol 4U Insurance Agency Ltd., part of the Oren Mizrach Group, was founded in 2006 and has since supported thousands of private and business customers with professionalism, reliability, and personal service.
The agency was founded by Chaim and Shay Levi, with a vision of delivering tailored insurance and financial solutions, backed by a human touch and down-to-earth, approachable service.
In 2025, as part of its growth journey, the agency merged with the Oren Mizrach Group - a leading insurance agency within The Phoenix Group, specializing in Property & Casualty (P&C) and known to be a key player in the industry.

Orgal, part of the Oren Mizrach Group has specialized for over 40 years in providing unique insurance solutions.
Its key lines of specialty include insurance for the disabled, luxury vehicles, homeowners insurance, as well as life and health insurance.

Itim, part of Oren Mizrach Insurance Agency Ltd., was founded in 1991 by the late Mr. Levy Rachmani, founder and owner of Ayalon Insurance Company.

The agency brings long-standing experience in insurance and financial services, delivering advanced, tailored solutions across Property & Casualty (P&C), life insurance, and financial products. We provide dedicated, personal service to our customers—both in the business and private sectors.

Itim comprises a tenured, highly professional, and deeply experienced team, who know their customers personally and support them with long-term commitment and a strong family approach over many years.

Zivtit, part of the Oren Mizrach Group, was founded by Efi Sharetzki and Yigal Shani, two of the senior and most respected Insurance Agents in the industry.
The company operates in all insurance and finance sectors, and represents the leading Insurance Companies in Israel - The Phoenix, Harel, Menorah, Shomera, Migdal, Shlomo, Ayalon and Hachshara.

Ofek Atid Insurance Agency Ltd. was established in 2020 and specializes in General Insurance and Life Insurance. The agency works with all major insurance carriers and investment houses, offering customers tailored solutions with broad coverage at competitive rates. Backed by the knowledge, experience, and relationships built over the years, clients benefit from high-quality proposals that are precisely aligned with their personal and business needs.

The agency supports small, mid-sized, and large businesses across a wide range of industries, including healthcare, high-tech, retail, real estate, law, consulting, cafés, and more, and believes in building personal relationships, conducting a thorough assessment of each client’s current situation, and planning ahead for their individual and family future. In 2025, Ofek Atid merged with Oren Mizrach Group, a move that bolstered its professional and financial backing and enhanced its ability to provide stable, advanced and reliable service over time.

Gvanim Insurance Agency Ltd. is a long-established agency specializing in both pension insurance and Property & Casualty (P&C). The agency was founded in 1997 by its owners, Yoram Nitzan, Eli Lanir, and Tzvika Ben Yaakov. In 2025, Gvanim was acquired by Oren Mizrach, one of Israel’s leading insurance groups.

The agency provides professional services to private customers, businesses, and organizations nationwide, with expertise in pension insurance, property insurance, and liability coverage. Its clientele includes leading organizations in the Israeli economy, such as Arkia, the Port of Eilat, and others.

Benchmark Insurance Agency Ltd., part of the Oren Mizrach Group, was founded by seasoned experts in investments, pensions, taxation, and insurance. It provides individuals, families, companies, and organizations with comprehensive financial guidance. The group’s core areas of activity include holistic financial planning, wealth advisory services, marketing and alternative investments, risk management, and pension solutions. Benchmark’s unique strength lies in its ability to combine comprehensive strategy with hands-on execution, supported by ongoing guidance at every stage of the customer journey. In 2025, the group merged with Oren Mizrach Insurance Agency, a strategic move that expanded its service offering and strengthened its position as one of Israel’s leading financial groups.

Public Insurance Agency Ltd. is a licensed pension insurance agency specializing in providing holistic solutions in financial services, pensions, life insurance, and health insurance for private customers. The agency provides comprehensive financial and pension planning services across products such as pension plans, provident funds, continuing education funds, and financial insurance solutions.

It was founded by a seasoned team specializing in investment management, financial planning, and personal insurance, with the goal of delivering professional, objective, and innovative service to clients.

In 2025, Public Insurance Agency was merged into the Oren Mizrach Group.

High-tech Insurance Agency Ltd. was established in 2014 and specializes in providing insurance and savings solutions for employees and employers in the high-tech domain. The agency is at the forefront of innovation in digital service, offering smart onboarding processes, professional support, and efficient cost management for the benefit of its customers. In 2025, the agency was merged into the Oren Mizrach Group, as part of the group's expansion of activities in the insurance fields.

Elite Finances Insurance Agency Ltd. is a pension insurance agency founded by former professionals from Israel’s leading investment houses. With over 15 years of experience in capital markets and pension planning, the agency has supported thousands of clients through key financial milestones. The agency’s team includes former CEOs and senior executives from investment houses, alongside experienced pension planners dedicated to tailoring personalized solutions for each client.

In 2025, Elite Finances Insurance Agency Ltd. merged into the Oren Mizrach Group.